EDUCATION
M.B.A – Management & Finance, 2016 – 2017
Woodbury School of Business, Utah Valley University, Orem UT
B.S Business Management – Marketing & Supply Chain, 2010 – 2012
Brigham Young University–Hawaii, Laie HI
B.A Business Management – Marketing, 1999 – 2003
International University of Ulaanbaatar, Ulaanbaatar Mongolia
EXPERIENCE
Assistant Professor, Brigham Young University–Hawaii, 2021 – Present
Director of Analytics & Innovation/Marketing, Barloworld Mongolia LLC, 2018 – 2021
Marketing Director, K-Designers, UT, 2017 – 2018
Marketing Manager, BSB Service LLC, Ulaanbaatar, 2012 – 2016
Marketing Specialist/Salesperson, BSB Service LLC, Ulaanbaatar, 2006 – 2010
ACADEMIC/COMMUNITY SERVICE ACTIVITIES
Faculty Advisory Committee Member, 2023 – Present
Advisor, BYU Management Society, 2023 – Present
Scholarship Committee Chair, 2022 – Present
Advisor, Mongolian Club, 2021 – Present
Marketing Consultant, b-digital, a Student-led Marketing Agency, 2021 – Present
Devotional Promotional Committee, 2024
Tech Support, ABC Western Conference, 2023
Advisor, Enactus – Mongolian Project, 2022 – 2023
AWARDS
The Best Paper Award in Sensory Marketing Track, Society for Marketing Advances Conference, Las Vegas, 2025
Chapter President Award, BYU Management Society Global, 2015 – 2016
Sony Strategic Partner Award, Sony Corporation – Asia & Pacific Region, 2014
The Most Creative in Marketing, Acer Inc, 2014
The Most Innovative in Marketing, Acer Inc, 2013
MEMBERSHIP
Society of Marketing Advances, USA, 2022 – Present
BYU Management Society, Global, 2011 – Present
LANGUAGES
English, Korean, Mongolian
RESEARCH INTEREST
AI, Digital Marketing, Data Analysis, Consumer Behavior
PUBLICATION
Lkhagvadorj, G., Sodnomdavaa, T., Sukhbaatar, T., & M.Hansen, J. (2025). Financial Influencers’ Impact on Investor Decision Making. Mongolian Journal of Economic Review, 29(18), 30–42.
Sukhbaatar, T. (2025). "Caterpillar in Mongolia: Strategy for an Emerging Market", Journal of Case Research and Inquiry, 10: 16-39.
Burmaa O., Sainjargal B., & Tserennyam S., (2024) “The Correlation Between Psychological (Motivation, Attitude, Perception, and Memory) Process and Purchasing Intention of The Depositors.” Mandakh Research Vol.11, HUM1106, 117-128,
Sukhbaatar, T., (2023). “The Efficiency of Experiential Learning and Successful Implementation in The Classroom.”
Springer, S., & Sukhbaatar, T., (2023). "A Talent Development and Productivity Decision in Mongolia." The CaseCentre.
WORKING RESEARCH PAPERS
Tsolmon Sodnomdavaa., Gunjargal Lkhagvadorj T., & Sukhbaatar., and Tamir Ariunsukh., (2025). "EEG and Eye-Tracking Data Processing and the Impact of Task Complexity: A Comparative Analysis of ARIMA vs Ensemble Models (LSTM +RF)"
Sukhbaatar, T., Reece, J., & Chutamas Tavivongpaiboon. (2025). "The Hope of a Nation to Be Like Mike: Mongolia’s First Potential NBA Export”
Chou, Felipe., & Sukhbaatar, T., (2025). “Places of Gathering and Refuge for Latter-day Saints in Asia and the Pacific – Key Gathering Places in Mongolia"
CONFERENCE PRESENTATIONS
Sukhbaatar, T. (Nov 8, 2025), “What is Marketing” Society for Marketing Advances Conference, Las Vegas, NV
Tsolmon Sodnomdavaa., Gunjargal Lkhagvadorj T., & Sukhbaatar., and Tamir Ariunsukh., (Nov 6, 2025), "EEG and Eye-Tracking Data Processing and the Impact of Task Complexity: A Comparative Analysis of ARIMA vs Ensemble Models (LSTM +RF)“, Society for Marketing Advances Conference, Las Vegas, NV
Po Nien Chou., & Sukhbaatar, T. (Feb 21, 2025), “Important Gathering Places for the Church in Mongolia.” The 2025 Church History in the Pacific and Asia Conference, Laie, HI
Sukhbaatar, T. (Nov 8, 2024), “How to Teach Social Media Marketing by Using Meta Business Suite in Marketing Class” Society for Marketing Advances Conference, Tampa, FL
Sukhbaatar, T. (Nov 9, 2023). “The Efficiency of Experiential Learning and Successful Implementation in The Classroom.” Society for Marketing Advances Conference, Fort Worth, TX
Sukhbaatar, T. (Nov 10, 2023), “Break the ice with LinkedIn and Index Card.” Society for Marketing Advances Conference, Fort Worth, TX
Sukhbaatar, T. (Nov 3, 2022), “Adding a Business on Google Maps and Its Impact on Business.” Society for Marketing Advances Conference, Charlotte, NC
Springer, S., & Sukhbaatar, T. (Mar 17, 2022). “Case Study - A Talent Development and Productivity Decisions in Mongolia.” Western Academy of Management Conference, Waikoloa, HI
CV Last Revised December 20, 2025