EDUCATION
M.B.A – Management & Finance, 2016 – 2017
Woodbury School of Business, Utah Valley University, Orem UT
B.S Business Management – Marketing & Supply Chain, 2010 – 2012
Brigham Young University–Hawaii, Laie HI
B.A Business Management – Marketing, 1999 – 2003
International University of Ulaanbaatar, Ulaanbaatar Mongolia
EXPERIENCE
Assistant Professor, Brigham Young University–Hawaii, 2021 – Present
Director of Analytics & Innovation/Marketing, Barloworld Mongolia LLC, 2018 – 2021
Marketing Director, K-Designers, UT, 2017 – 2018
Marketing Manager, BSB Service LLC, Ulaanbaatar, 2012 – 2016
Marketing Specialist/Salesperson, BSB Service LLC, Ulaanbaatar, 2006 – 2010
ACADEMIC/COMMUNITY SERVICE ACTIVITIES
Advisor, BYU Management Society, 2023 – Present
Advisor, Mongolian Club, 2021 – Present
Advisor, Enactus – Mongolian Project, 2022 – Present
Scholarship Committee Chair, 2022 – Present
Faculty Advisory Committee Member, 2023 – Present
Marketing Consultant, b-digital, a Student-led Marketing Agency, 2021 – Present
Devotional Promotional Committee, 2024 – Present
Tech Support, ABC Western Conference, Winter 2023
AWARDS
Chapter President Award, BYU Management Society Global, 2015 – 2016
Sony Strategic Partner Award, Sony Corporation – Asia Pacific Area, 2014
The Most Creative in Marketing, Acer Inc, 2014
The Most Innovative in Marketing, Acer Inc, 2013
MEMBERSHIP
Society of Marketing Advances, USA, 2022 – Present
BYU Management Society, Global, 2011 – Present
LANGUAGES
English, Korean, Mongolian
RESEARCH INTEREST
AI, Digital Marketing, Data Analysis, Consumer Behavior
Digital marketing, Consumer Behaviors, Data Analysis
PUBLICATION
Lkhagvadorj, G., Sodnomdavaa, T., Sukhbaatar, T., & M.Hansen, J. (2025). Financial Influencers’ Impact on Investor Decision Making. Mongolian Journal of Economic Review, 29(18), 30–42. https://doi.org/10.69588/mjer.v29i18.4263
Sukhbaatar, T. (2025). "Caterpillar in Mongolia: Strategy for an Emerging Market", Journal of Case Research and Inquiry, 10: 16-39. https://www.jcri.org/list_JCRI_issues.htm
Burmaa O., Sainjargal B., & Tserennyam S., (2024) “The Correlation Between Psychological (Motivation, Attitude, Perception, and Memory) Process and Purchasing Intention of The Depositors.” Mandakh Research Vol.11, HUM1106, 117-128, http://journal.mandakh.org/index.php/2024/11/13/11/
Sukhbaatar, T., (2023). “The Efficiency of Experiential Learning and Successful Implementation in The Classroom.” https://www.researchgate.net/publication/381255123
Springer, S., & Sukhbaatar, T., (2023). "A Talent Development and Productivity Decision in Mongolia." The CaseCentre. https://www.thecasecentre.org/products/view?id=191173
WORKING RESEARCH PAPERS
Tsolmon Sodnomdavaa., Gunjargal Lkhagvadorj T., & Sukhbaatar., and Tamir Ariunsukh., (2025). "EEG and Eye-Tracking Data Processing and the Impact of Task Complexity: A Comparative Analysis of ARIMA vs Ensemble Models (LSTM +RF)"
Chou, Felipe., & Sukhbaatar, T., (2025). “Places of Gathering and Refuge for Latter-day Saints in Asia and the Pacific – Key Gathering Places in Mongolia"
Sukhbaatar, T., Reece, J., & Chutamas Tavivongpaiboon. (2025). "How Big is Mongolian Mike’s Basketball Impact?"
Sukhbaatar, T., (2024). Herding CATs in Mongolia
Reece, J., & Sukhbaatar, T.,(2024). How Big is Mongolian Mike’s Basketball Impact?
Sukhbaatar., Tsolmon Sodnomdavaa., & Gunjargal Lkhagvadorj T.,(2024).
“Finfluencers’ Influences At The Stock Market.”
Sukhbaatar., Tsolmon Sodnomdavaa., & Gunjargal Lkhagvadorj T.,(2024).
“Identifying Loyal Customer By Using Machine Learning.”
Sukhbaatar., Tsolmon Sodnomdavaa., & Gunjargal Lkhagvadorj T.,(2024).
“Predicting Stock Prices.”
Sukhbaatar, T., (2023). “The Efficiency of Experiential Learning and Successful Implementation in The Classroom.”
Bayarsaikhan, S., Otgonbayar, B., Batsukh, D., & Sukhbaatar, T., (2024). “The Correlation Between Psychological Process and Purchasing Intention.”
CONFERENCE PRESENTATIONS
Sukhbaatar, T. (Nov 8, 2024), “How to Teach Social Media Marketing by Using Meta Business Suite in Marketing Class” Society of Marketing Advances Conference, Tampa, FL
Sukhbaatar, T. (Nov 9, 2023). “The Efficiency of Experiential Learning and Successful Implementation in The Classroom.” Society of Marketing Advances Conference, Fort Worth, TX
Sukhbaatar, T. (Nov 10, 2023), “Break the ice with LinkedIn and Index Card.” Society of Marketing Advances Conference, Fort Worth, TX
Sukhbaatar, T. (Nov 3, 2022), “Adding a Business on Google Maps and Its Impact on Business.” Society of Marketing Advances Conference, Charlotte, NC
Springer, S., & Sukhbaatar, T. (Mar 17, 2022). “Case Study - A Talent Development and Productivity Decisions in Mongolia.” Western Academy of Management Conference, Waikoloa, HI
CV Last Revised October 1, 2025