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Francisca Marshall Portrait

Francisca Butac Marshall

Assistant Professor Librarian
Joseph F. Smith Library, Faculty of Education & Social Work

JFS 140A


Fran is an experienced educator with over 18 years in the field. She holds a Bachelor of Science in Elementary Education from BYU-Hawai'i, a Master of Science in Educational Psychology and Learning Systems, and a Ph.D. in Instructional Systems and Learning Technologies from Florida State University. Her research specializes in instructional design for various learning environments and emerging technologies in education. Her dissertation focused on instructional video design.

Fran taught educational technology and web design at Florida State University. She has been an adjunct faculty member at BYU-Hawaiʻi since 2018, teaching courses such as educational technology, human development, college success, and web design. Fran also worked as a curriculum and instructional designer for the Joseph F. Smith Library. Early in her career, Fran taught at Kahuku Elementary School for several years. She spearheaded technology integration efforts, implemented an accelerated reading program, and mentored student teachers from BYU-Hawaiʻi. In addition to her work in higher education and K-12 schools, Fran co-founded PageWest, a computer consulting and design firm. During her spare time, Fran volunteers as an online curriculum developer for a Hawaiʻi non-profit organization that fosters cultural awareness and values for Hawai’i’s elementary school children.

Fran was born in the Philippines but grew up on the island of Kaua’i. It was during her time as a student at BYU-Hawai’i that Fran met her husband, Justin Marshall, who now teaches in the Faculty of Math and Computing at BYU-Hawai’i. Fran and Justin have six daughters.

Teacher Education Program