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Portrait of Paul Wilson

Paul Wilson

Assistant Professor
Faculty of Business & Government

Heber J. Grant Building 261

Current Courses

Professional Background

For the last 20 years, Paul Wilson has been a digital technologist, specializing in search, content strategy, and application development management. He earned his Master of Science from Carnegie Mellon University in information technology – eBusiness. He has managed digital projects for hundreds of small businesses and has held senior marketing positions for large corporations. In August of 2017, Paul joined the Entrepreneurship Program as a full-time faculty member. In this role, he utilizes his industry experience to help students explore the vast potential of earning a living on the internet.

Academic Research

Paul’s research focuses on the role of digital marketing and entrepreneurship in emerging markets of developing countries. In particular, he is interested in solutions that can enhance the capability and performance of digital entrepreneurs globally. He has completed a field study in the Republic of Congo (2017) and in Ghana (2019) on how digital entrepreneurship training influences underserved entrepreneurs. Moving forward, Paul is studying the impact of entrepreneurship solutions ranging from ‘zero marketing budget’ models to the monetary impact of artificial influence in online entrepreneurship. These research efforts will (hopefully) assist entrepreneurs in both impoverished and affluent areas to improve their life circumstances and provide economic growth in their communities.

Academic Interests

  • Digital commerce
  • Content strategy
  • Search engine marketing
  • Crowdfunding
  • Social entrepreneurship
  • Outsourcing

Previous Courses

  • ENTR 180 The Cycle of Cash
  • ENTR 201R Entrepreneurship Leadership Practicum
  • ENTR 283 Small Business Creation (on campus and online)
  • ENTR 380 Social Entrepreneurship
  • ENTR 383 Entrepreneurship and Small Business Management
  • ENTR 390R Crowdfunding
  • ENTR 390R Search Engine Optimization (SEO)
Tags
Willes Center for International Entrepreneurship Entrepreneurship Program