Academic Experience
Brigham Young University—Hawaii
Willes Center of International Entrepreneurship
Full-Time Missionary Instructor (2013 – 2015)
Assistant Professor (2017 – Current)
My instruction specialization focuses on building entrepreneurial capacity through digital strategies. This includes evaluating new ventures, creating digital-first models, managing outsourcing and offshoring, driving product innovation, and supporting technology commercialization.
Courses Taught:
ENTR 180 – New Venture Finance
ENTR 201R – Entrepreneurship Leadership Practicum
ENTR 275 – Leadership & The Gospel of Jesus Christ
ENTR 283 – New Venture Creation
ENTR 285 – New Venture Growth Strategies
ENTR 380 – Social Entrepreneurship
ENTR 383 – Entrepreneurship & Small Business Management
ENTR 390R – Search Marketing, Crowd Funding, Mobile App Development
ENTR 495R – Independent Study (student mentoring with technology focus)
Education
M.Sc., Information Technology – eCommerce, School of Computer Science, Carnegie Mellon University, Pittsburgh, PA
B. Arts, Philosophy, College of Humanities, Brigham Young University, Provo, UT
Peer Reviewed Publications
Christensen, J., Hansen, J. M., & Wilson, P. (2024). Understanding the role and impact of Generative Artificial Intelligence (AI) hallucination within consumers’ tourism decision- making processes, Current Issues in Tourism, 1–16.
Hansen, J., & Wilson, P. (2023). Increasing Student Engagement Using ‘meme based’ exercise innovation, Marketing Education Review, 33:2, 113-117.
Hansen, J., & Wilson, P. (2023). Modeling and explaining the growth patterns over time of country-specific website clickstream metrics. Journal of Marketing Analytics, 1-16.
Articles Under Review
Wilson, P., Christensen, J., & Hansen, J., Engaging students in a digital world through goal setting and goal tracking. Under review at Sustainability
Hansen, J., Drennan, T., Wilson, P., Ortiz-Berger, D., & Collins, S. Consumer motivations to follow virtual influencer: Exploring the roles of para social attitude, creative improvement, authenticity, well-being, and temporary escapism” Under review at International Journal of Research in Marketing
Conference Presentations & Proceedings
Hansen, J., & Wilson, P. (2022). “Using Diffusion Models and MDS to Explain Clickstream Growth Patterns” Society for Marketing Advances Conference, November 2022, Charlotte, NC. Winner of best paper in Marketing Analytics track.
Hansen, J., & Wilson, P. (2022). Leveraging the Strengths of Diffusion Models and Buyer Intention Surveys for New Product Sales Estimation through Bayesian Forecasting” Society for Marketing Advances Conference, November 2022, Charlotte, NC
Wilson, P. & Hansen, J. (2019). The Impact of Sharing Temple Stories and Images in the Pacific Through Social Media. Mormon Pacific Historical Society Conference, November 2019, Laie, HI
Wilson, P., Russell, M., & Porras, G. (2019). Internet access & entrepreneurial confidence in the Republic of the Congo. The Academy of International Business Africa Chapter Annual Conference, August 2019, Accra, Ghana
Wilson, P., Russell, M., & Porras, G. J. (2019). Zero Budget Entrepreneurship. Academic Leaders Symposium Enactus World Cup, September 2019, San Jose, CA
Kinghorn, B., & Wilson, P. (2017). Mitigating the distraction effects of handheld devices in the university classroom through incorporating their use into daily lesson plans. The Association for Psychological Science, May 2017, Boston, MA.
Kinghorn, B., & Wilson, P. (2016). The effects of examining social media as an amplifier of prosocial and antisocial human behaviors in a university course. The Association for Psychological Science (May 2016), Chicago, IL.
Citizenship
Primary Advisor, Entrepreneurship Club, Brigham Young University—Hawaii, Student Club, 2024-Present
Search Committee Member, Brigham Young University—Hawaii, 2014, 2018, 2021, 2022,
2023, and 2024 (presently ongoing)
Computer Science Program Review Committee Member, Brigham Young University— Hawaii, 2023
Primary Advisor, Student Enactus, Brigham Young University—Hawaii, Student Organization, 2014-2015 & 2017 to 2023
Member of Faculty Advisory Council, Enactus USA, 2019 to Present
Member of Entrepreneurship Competition Committee, Brigham Young University—Hawaii, 2014, 2015, 2017, 2018, 2019, 2020, 2021, & 2022
Chaired the Business & Government Faculty Unit’s Student Welfare Advisory Council, Brigham Young University—Hawaii, 2022
Member of Competition Task Force, Enactus USA, May 2019 to October 2019
Guest Speaker, BYU Management Society, Brigham Young University—Hawaii, Student Chapter, September 24, 2019
Member of ACS/Faculties Coordination Committee, Brigham Young University—Hawaii, April 2019 to September 2019
Member of Peer-Review Submission Panel, Academy of International Business Africa Chapter, Ghana, August 2019
Interim Program Lead, Willes Center for International Entrepreneurship, Brigham Young University—Hawaii, January 2019 to May 2019
Primary Advisor, International Entrepreneurship, Brigham Young University—Hawaii, Student Club, 2014-2015
Primary Advisor, Shine Bright, Brigham Young University—Hawaii, Student Club, 2014-2015
Professional Experience
2017 – Present, Assistant Entrepreneurship Professor, BYU—Hawaii, Laie, Hawaii
2013 – Present, SEO Author, Pluralsight, Draper, Utah
2015 – 2017 Marketing Portfolio Manager, Capgemini, Charlotte, North Carolina,
2014 – 2016 Vice President of Marketing, Reflective Practices, Orem, Utah
2008 – 2014 Managing Partner, Dream Fire Labs, Orem, Utah
Industry Projects – Independently Funded
Online SEO Training, https://plw.me/seo-tool
Financial Literacy Mobile Application, https://plw.me/money-merlin
Pinterest Marketing Tool, https://plw.me/pinterest-tool
Google Ads SaaS, https://plw.me/adwords-project
Digital Emergency Housing Outreach, http://plw.me/hurricane-project
Contact Information
Faculty of Business and Government
Willes Center For International Entrepreneurship
Brigham Young University–Hawaii
55-220 Kulanui Street
Laie, Hawaii 96762-1293
phone: (808) 675-4814
email: paul.wilson@byuh.edu
web: https://plw.me
CV Last Revised 06/11/2024
